'Supernatural' Scares Up Its Most-Watched Episode in Three and a Half Years

January 30, 2014

By: Amanda Kondolojy for TV By The Numbers

 

Last night's Supernatural was the series' most watched episode (2.76 million) in three and a half years, since 10/15/2010, according to national Live plus Same Day Nielsen ratings for Tuesday, January 28, 2014.

 

With Supernatural as counterprogramming to coverage of the State of the Union address elsewhere (9-10 p.m. ET), it matched its season highs in adults 18-34 (1.1/3), and adults 18-49 (1.2/3), and had its best rating among teens 12-17 since 2/5/09, and matched its third-highest rating ever on The CW among female teens (2.0/6).

 

Week to week, Supernatural rose 22% in adults 18-34, 18% in women 18-34 (1.3/4), and 9% in adults 18-49. For the night, The CW was up 11% week to week in adults 18-34 (1.0/3), up 27% in women 18-34 (1.4/4), and steady in adults 18-49 (1.1/3).

 

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