Box Office: 'Ride Along' Nabs Top MLK Weekend Opening of All-Time

January 20, 2014

By: Pamela McClintock for The Hollywood Reporter

 

Continuing to outperform expectations, Kevin Hart and Ice Cube buddy cop comedy Ride Along is turning in the best performance of all-time for the long Martin Luther King Jr. holiday. The Universal pic, cementing Hart's rising star status, ended Sunday with a three-day gross of $41.2 million and is expected to hit $48 million or more for the four-days.

 

Final numbers for the long holiday weekend will be released Monday morning. Cloverfield (2008) was the previous MLK record-holder with a three-day gross of $40.1 million and four-day gross of $46.1 million. Ride Along also scored the top opening for the month of January (three day) and one of the best debuts ever for an African-American comedy, according to Universal.

 

Ride Along, costing a modest $25 million to make and nabbing an A CinemaScore, marks Hart's first turn as a comedy lead. The film was fueled by a younger, ethnic audience. African-Americans made up 50 percent of ticket buyers, followed by Hispanics (30 percent) and Caucasians (12 percent). Moviegoers under the age of 25 made up 46 percent of the audience.

 

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