Specialty Box Office Preview: ‘Thanks For Sharing’
By: Brian Brooks for Deadline.com
Roadside and Lionsgate picked up ‘Thanks For Sharing’ at last year’s Toronto International Film Festival, but waited a year before its theatrical roll out. The romantic comedy brings together three disparate characters who are learning to face a challenging and confusing world as they struggle against sex addiction. “One reason we waited was because Pink was on tour,” said Roadside chief Howard Cohen. “She’s doing a lot of press for the film now and is at the height of her fame. She came to the [L.A.] premiere Sunday night.” Gwyneth Paltrow, who moved to L.A. is also giving a good amount of time for press in what Cohen said is a “publicity blitz.” “We wanted to let the noise from Toronto to subside and for their schedules to open up,” said Cohen. “We think [this weekend's studio opener] Prisoners skews more for males…’Thanks For Sharing’ has an amazing cast and that’s our biggest selling point.” Cohen said women tested as the film’s biggest fans and expects audiences in the 25-plus range to drive ticket sales this weekend. Roadside/Lionsgate will open ‘Thanks For Sharing’ in 269 theaters, following a pattern they have used for other releases this year maximizing star potential. “We’ve done the larger release where there are true movie stars known nationally and doing a lot of PR and television advertisement etc., said Cohen. “We had all those elements with this film between Mark Ruffalo, Pink and Gwyneth.” The film will open in 75 markets and expand in subsequent weeks.
Director-writer: Stuart Blumberg
Co-writer: Matt Winston
Cast: Mark Ruffalo, Tim Robbins, Gwyneth Paltrow, Pink, Patrick Fugit, Joely Richardson, Carol Kane, Emily Meade, Isiah Whitlock, Jr.
Composer: Christopher Lennertz
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